To enhance the quality of visuals across a variety of needs within the company while also creating dynamic motion graphics displaying garments and functional upgrades for future season wear.

Multiple motion graphic reels and tools aimed at sales reps. These animations utilized 3D assets from CLO, flat garment CAD’s, photography.

Work also included pattern experiments and apparel graphics and consumer research, strategy and ideation.

Work Not Yet Released

Approach

A focus on the existing consumers of Carhartt, and being sensitive to the legacy the brand carries with its Tried & True consumer base while strategically thinking of ways to visually bridge the gap and resonate with new and expanding consumers in different sectors of work. Expanding the concept of work from one that strictly means physical labor.